Digital advertising in India grew at 28.8% in 2017. That’s why digital-first is no longer just a catchphrase but an imperative for your marketing strategy, especially when the right strategy can significantly reduce spends while out-performing big-budget campaigns.
Video has transcended film, television, and even YouTube formats into a device-agnostic, user-driven, social phenomenon with potential for unparalleled impact. This means it’s not just an option, but an essential weapon in your marketing arsenal.
At a time when authentic and personal user-generated content is proving invaluable, you need to evolve with current trends and explore novel, organic creative practices that can complement your communication, making it more effective.
While keeping a brand relevant to your stakeholders through effective communication, it is almost impossible to think of every factor and how it will influence every decision you make. So, work with a team that can break down the complexity though in-depth analysis to give you powerful insights.
Brands have figured out that how consumers experience a brand is paramount to enhancing the brand message. That is why experiential marketing should account for a significant portion of your budgets in the next three to five years.
Influencer marketing is the next big thing in advertising. Influencers are socially popular personalities who have a strong fan following and can bring about exceptional brand outreach.
Web technology is constantly evolving, making it easier for people to get online. In a time when attention spans are fleeting, we help your digital home capture the audience’s imagination within seconds.
With increasing penetration of internet access in India, there is a shift towards smaller wireless devices. We ensure that your digital assets are device-agnostic, scalable, and optimized to perform even on low-bandwidth networks.
In an era of adblockers and ad-skipping, it's important to engage with audience where they are the most. We bring together brands with content that the audience choose and even pay to engage with, making your brand unskippable.
HR & CONSULTING
LEE HECHT HARRISON
FILM & CELEBRITY
OGILVY & MATHER