Digital advertising in India grew at 28.8% in 2017. That’s why digital-first is no longer just a catchphrase but an imperative for your marketing strategy, especially when the right strategy can significantly reduce spends while out-performing big-budget campaigns.
Video has transcended film, television, and even YouTube formats into a device-agnostic, user-driven, social phenomenon with potential for unparalleled impact. This means it’s not just an option, but an essential weapon in your marketing arsenal.
At a time when authentic and personal user-generated content is proving invaluable, you need to evolve with current trends and explore novel, organic creative practices that can complement your communication, making it more effective.
While keeping a brand relevant to your stakeholders through effective communication, it is almost impossible to think of every factor and how it will influence every decision you make. So, work with a team that can break down the complexity though in-depth analysis to give you powerful insights.
Brands have figured out that how consumers experience a brand is paramount to enhancing the brand message. That is why experiential marketing should account for a significant portion of your budgets in the next three to five years.
Influencer marketing is the next big thing in advertising. Influencers are socially popular personalities who have a strong fan following and can bring about exceptional brand outreach.
Web technology is constantly evolving, making it easier for people to get online. In a time when attention spans are fleeting, we help your digital home capture the audience’s imagination within seconds.
With increasing penetration of internet access in India, there is a shift towards smaller wireless devices. We ensure that your digital assets are device-agnostic, scalable, and optimized to perform even on low-bandwidth networks.
HR & CONSULTING
LEE HECHT HARRISON
FILM & CELEBRITY
OGILVY & MATHER