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Alcon
Alcon
Alcon
Alcon

Alcon

Unlocking Growth for Alcon India

Here’s how we helped one of the largest eye-care organizations in the world with powerful brand strategy and 360-degree campaigns.

Service – Advertising

Sector – Healthcare

Website – www.alcon.com

The Brief

Alcon is a medical organization specializing in eye care. With the help of innovative and life-changing vision products, they are helping millions with their eyesight.

Activities Involved
  • Patient education literature
  • Leveraged social media
  • Marketing communication
  • Product branding collaterals
  • 360-degree campaign
  • Brand promise translation
The Insight

Cataract and its treatment.

We found a new key element of communication to increase awareness and reach the millions of people who were suffering from the disease. To connect better with them, we identified WhatsApp and Video as two prime media channels for leveraging growth.

Media Utilized
  • Magazines (ads in Hello 6e, Spice Route)
  • Newspapers (ads in English and 8 regional languages across India)
  • Radio (prime-time ads on 22 stations across India)
  • In-clinic posters (eye clinics, hospitals, and counselling centers)
  • Educational videos (accessed by scanning a QR code)
  • Digital booklet (requested by messaging a WhatsApp number)
The Solution
  • Launched and sustained an awareness campaign across platforms
  • The primary messaging platforms were print ads: Newspapers, Magazines, and Posters.
  • The secondary messaging platforms were WhatsApp and Video.
  • A dedicated WhatsApp number was mentioned in each creative, allowing people to send a custom message to receive more information about Cataract on their phones.
  • A QR code was incorporated into each creative, scanning to which users could watch an educational video.
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Million Newspapers Reach
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Million Magazines Reach
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Radio Reach
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QR Code Scan
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English WhatsApp Messages
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Regional Language WhatsApp Messages

Category:

Date:

October 18, 2022