SOLIDWORKS
The Brief
SOLIDWORKS is the 3D industrial design and engineering systems brand under Dassault Systèmes, headquartered in France. Our scope of work has grown from individual projects to end-to-end marketing for the brand.
The Insight
While SOLIDWORKS has a wide community and offerings in India, identifying the specific audience for each offering is critical. This way, we were able to target and re-target the ads with relevant marketing content.
The Solutions
- Launched digital and offline campaigns that involved the execution of a powerful marketing strategy.
- Each project was based on specific topics of interest across microsites, infographics, webinars, training seminars, and industry whitepapers to engage the audience with multiple touchpoints
- Developed focused marketing content across all digital channels.
- Captured effective insights and responses from customers across the country.
Activities Involved
- Product marketing support
- Account-based marketing support
- Reseller support
- Social media posts
- Emailer & Webinars
- Video creations
Campaigns
Created standardized audience-specific marketing campaigns that delivered the appropriate message and brought customer attention.
Direct Mail
We took potential prospects from clients through a unique idea of crafting email campaigns.
The Events
Thematic messaging at industry events to promote individual products and services.
Going Digital
Forms and other digital assets were set up to track and analyze market possibilities through registrations for events hosted at locations across the country.
Solidworks
Product marketing support , Account-based marketing support, Reseller support, Social media posts, Emailer & Webinars, Video creations
Category:
Case StudyDate:
October 18, 2022
