Microsoft
The Overview
When Microsoft looked for a communication and branding partner to promote genuine windows that marketed pre-installed laptops, the unique scheme was that the software was available at a considerable discount when purchased along with the hardware.
The Brief
To ideate and execute a campaign for Microsoft’s partners, such as ASUS and Acer, to promote and market their flagship products.
The Insight
As per a study, high-end configuration flagship products usually attract the attention of gamers. And behavioural profiling showed that they preferred traveling only to a close by place to purchase laptops.
The Solution
By analysing the research and insight into customers’ behavioural patterns, we designed and executed a local campaign that employed search ads targeted at users within a specified targeted geography around ASUS exclusive stores.
Campaign Architecture
- Picked out top-performing ASUS exclusive stores
- Targeted web searches based on this geography
- Captured lead details and revealed a promo code for discounts
The campaign was a massive success with ASUS, which Acer, the other outstanding partner of Microsoft, adapted to it.
IMPACT
THE RESULTS (ASUS)
THE RESULTS (ACER)
Category:
Case StudyDate:
January 12, 2023