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Wipro
Wipro
Wipro

Wipro

Wipro foundation, as the sustainability arm of Wipro Limited, serves as the umbrella organization for dozens of initiatives in various areas such as education, community, environment, and business practices. In addition to these efforts, sustainability at Wipro is driven by the belief that corporations are socio-economic citizens, and their objectives should be aligned with society’s goals. Therefore, the Wipro foundation aims to promote good citizenship as a core value in all its initiatives.

The Brief

The initiatives were spread out, but the challenge was to showcase these initiatives under one umbrella in a single portal.

The Solution

To consolidate all of these initiatives, we developed an umbrella portal that served as a centralized hub for all of them. To simplify the navigation process, we categorized the initiatives into four broad categories – education, community, environment, and sustainability – and assigned each category its own distinct color palette. We also edited and organized the content, reducing the number of pages and streamlining the navigation to create a more user-friendly experience. Finally, we designed a complete UI/UX to ensure a seamless user journey across the portal.

The Insight

Before our changes, the existing website failed to effectively communicate to the end user that all the sustainability initiatives were consolidated under a single umbrella. To rectify this issue, we categorized the initiatives into distinct domains, simplifying the navigation process for users and enabling them to locate the information they were searching for with greater ease. This approach ensured that the initiatives were viewed as distinct categories, rather than disconnected and unrelated threads, all working towards a common goal.

IMPACT
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Separate Initiative Sites Integrated
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Infographics Visualized
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Pages Analyzed, Simplified and Organized
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Single Site Created
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New Pages/Sections Designed

Wipro Earthian

Wipro Earthian is a prominent sustainability education program for schools and colleges in India, widely recognized as the largest of its kind. As part of this initiative, the Earthian awards program is conducted annually, with the objective of promoting excellence in sustainability thinking and action among young students throughout the country. This program serves as a catalyst for driving positive change and creating a more sustainable future for all.

The Brief

To showcase the hundreds of student submissions each year to highlight the initiative’s impact.

The Solution

As per our recommendations, we created an archive website that anyone could access from anywhere. This website showcased all the submissions received over the years in engaging media formats such as flipbooks, videos, and PDFs. We designed a map of India to serve as the primary search tool, highlighting the locations of all participating schools. Additionally, users could narrow down their search based on three other parameters, making it easier for them to find the information they were looking for. Overall, this archive website proved to be a valuable resource for anyone interested in sustainability education in India.

The insight

The participants shared physical copies of their submissions, stored at Wipro as hard copies. This made it difficult for schools and colleges to display their submissions anywhere else.          

Campaign Architecture

100 PROJECTS DIGITIZED

  • 50 PDFS, 30 FLIPBOOKS, and 20 Short videos with unique search parameters across India.

4 SEARCH PARAMETERS

  • NAME of the SCHOOL
  • LOCATION (MAP)
  • YEAR (2016 ONWARDS)
  • TOPIC OF PROJECT (WATER/ BIODIVERSITY)

Category:

Date:

January 10, 2023