In today’s material world, mankind’s constant quest for spirituality is never-ending. There is a pertinent need for a spiritual companion – a friend, philosopher, and guide – who helps us through life’s journey. This is Soulveda, a spirituality, well-being, culture, and happiness magazine.
The Solution
We identified the target audience for Soulveda, and designed and created engaging communication solutions including gifs, videos, and creatives. These served as daily posts, special posts for events and festivals, awareness posts, and inspirational quotes.
The Insight
We found through research that the target audience belonged to an age group of 18-35, who were active users of social media. there was a requirement to create a plan based on search and social media to come up with new and better communication solutions to attract this TG.
Activities Involved
Web development
Content management
Package design
mail marketing
Event collaterals
Social media
Life’s to be Celebrated
Special posts for events and festivals celebrated around the world.
Tributes
Remembering men and women who shook the world, gently.
Awareness Campaigns
Social media posts that shine the light on important issues.
Words and Thoughts
Campaigns based on themes; Poetry & Philosophy
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Increase in Returning Visitors
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Spirituality Influencers Acquired For Guest Writing