Service – Internal communication
Sector – Heavy machinery & services
Basically, the Volvo Group is one of the largest heavy vehicles, marines, industrial drive systems, and construction equipment companies in the world.
Altogether we found that the existing communication that needed modification to improve employee engagement and create a buzz within the company. As a matter of fact, we suggested branding collateral such as standees, posters, and banners. We also suggested that the initiatives must have indigenous tone to make them more appealing to employees.
The challenge for the Volvo Group in India was to establish a separate identity from that of the car company which Geely owned and shared the name of Volvo. This meant innovative creatives that showcase its range of products.
With a 20-year presence in India, Volvo group wanted to showcase its commitment to Make in India. This meant a series of messages that turned the focus on its legacy of innovation.
We designed and launched the new look for the Volvo CSR initiative in India, centered around the three pillars of sustainability, education, and mobility.
We designed and executed the communication around the launch of the new referral system where Volvo employees were incentivised to recruit their friends into the company.
September 13, 2022