The flagship brand under the N R Group, based in India, and a leading manufacturer of incense sticks, dhoops and sambranis. Targeted at a very specific type of audience, we were able to build a loyal following with messaging that resonated with their lifestyle.
Social media posts about various rituals and practices that became an important aspect of the social media presence of the brand.
Short stories that struck a chord with the audience, emphasizing the brands connection to Indian culture and heritage.
Messages for the brand’s social media channels that highlight what the brand is doing for the special occasions.
GIFs, videos, and posts that set the brand apart from the rest on Facebook.