Know how to use SEO to your business’ advantage
Search Engine Optimization is vital for your website because it helps to rapidly enhance your website's visibility and taking it to the top in search engine results pages. The higher your website appears in search results, the more likely it
Build your brand with seven effective brand collaterals
Marketing collaterals are essential tools for businesses looking to achieve marketing growth. Marketing collaterals are crucial in building a brand's reputation, increasing visibility, and engaging with customers. By investing in high-quality materials that align with a brand's values and goals,
Video marketing – Make it your brand’s Vehicle
Video marketing as a communication began in 2005 with the launch of YouTube. And later, in 2006, Google bought it, and by 2009 it transformed various formats for this platform. The introduction of this technology took a new channel to
4 Tips from the Best Digital Marketing Agency for your Digital Presence
What exactly the online presence constitutes? To know how competition works in digital platforms, and how a digital marketing agency can help your brand, read the blog to learn and execute them. Make a Website For value and authentication, customers will find
Increase your digital marketing budget to enhance conversions
Basically, there must be a regular digital marketing budget for your ad spending, not only on certain occasions or seasons. One should strategically optimize the ad campaigns though. Also they are never-ending, to draw consumers' attention. Budget allocation for regular
Top 5 Marketing Strategies of 2023
You’ve already spent a lot of time identifying the marketing strategies & efforts in the year 2022 to reach your desired goals. Perhaps, you’d have achieved that easily if you followed the top block-building methods. The channels, advertising practices, and techniques
Pace Ahead of the Competition With Effective B2C Communication
The B2C market has witnessed a communication revolution across the world in recent times with the advent of digital customer service. Customers sometimes may not consider the benchmark efficacy and effectiveness and versatility customer services. But businesses try to innovate
Social Media runs the world now. Does it run your business?
In six weeks, the world has become a very different place. It has pushed us to question everything we took for granted. At White & Grey Media, it has made us question everything about how we build communication for brands.
FIVE things to look for while choosing a B2B communication agency
Everybody strives for value. But in a fast-paced world which forces you to constantly prioritize urgency over value, talking about the good work you are doing is as important as the work doing itself. Also, effective B2B Communication can take
5 Advantages of Social Media Ads to Boost Your Sales
Social media is a powerful media channel that has influenced the entire globe. And in the recent times, it has evolved to prove its phenomenal marketing power by offering spectacular benefits to people and businesses alike as 90% of marketers