The B2C market has witnessed a communication revolution across the world in recent times. With the advent of digital customer service. Though customers sometimes may not consider the benchmark efficacy and effectiveness of versatile customer service, businesses are increasingly trying

As brands scramble to figure out the long-term effect the corona virus pandemic will have on business, it is easy to neglect what you are doing right now. While some brands have responded beautifully, and others have a robust strategy

Social media is a powerful media channel that has influenced the entire globe. And in the recent times, it has evolved to prove its phenomenal marketing power by offering spectacular benefits to people and businesses alike as 90% of marketers