TWO PROBLEMS, ONE SOLUTION.

Pushing eye care into the digital era

Alcon is an American Swiss medical company specializing in eye care products with headquarters in Geneva, Switzerland, and incorporated in Fribourg, Switzerland. We helped Alcon India solve two problems with one solution going digital and raising awareness. Starting with newspaper ads, we moved the conversation online by leveraging videos and WhatsApp messages. The results were remarkable: reaching millions through print ads and obtaining thousands of responses via QR code scans.

Watch the video to understand how we helped the brand achieve its marketing goals.

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70 MILLION

Newspapers Reach

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6.7 MILLION

Magazines Reach

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319%

Radio Reach

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1000+

QR Code Scans

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1000+

English WhatsApp Messages

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3500+

Regional Language WhatsApp Messages

WHAT WE OFFER:

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DIGITAL

Digital-first is no longer just a catchphrase but an imperative for your marketing strategy, especially when the right strategy can significantly reduce spends while out-performing big-budget campaigns.

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CREATIVE

When personal user-generated content is proving invaluable, you need organic creative practices that can help your brand communication stand out even in cluttered spaces and endless scrolls.

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VIDEO

It has transcended film, television, and even YouTube and has immense potential today. That’s why you need a partner who can ideate, create, and share novel multi-media content.

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STRATEGY CONSULTING

Breaking down the complexity in your industry through landscape analysis and brand audits to find the powerful insights you need to make the tough calls.

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INFLUENCER MARKETING

Leveraging social capital to influence purchase decision making and brand loyalty is critical. We help you work with the right people to help do that – and make your brand more human.

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WEB AND APP DEVELOPMENT

With increasing internet access, it is imperative to make strategic investments in new tech to help your digital assets to be device-agnostic, scalable, and optimized.

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EXPERIENTIAL MARKETING

One third of CMOs say experiential marketing would account for at least 20% of their marketing budgets in the next three to five years. It demands a seamless process – exactly what we offer.

CLIENTELE:

cycle-agarbathis
adecco
micromatic
pontoon
hebron-proberties
Educational-initiatives
lia
MeritTrac
netscribes
spring-professional
mindfulTMS
artismo
kamasutra
lee-hexht-harrison
CDS

LET’S CONNECT!

ADDRESS

35/14, 3rd Main, 38th ‘A’ Cross, Jayanagar, 8th Block, Bangalore-560 082, info@wngmedia.in 080-42178155

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