Pushing eye care into the digital era
Alcon is an American Swiss medical company specializing in eye care products with headquarters in Geneva, Switzerland, and incorporated in Fribourg, Switzerland. We helped Alcon India solve two problems with one solution going digital and raising awareness. Starting with newspaper ads, we moved the conversation online by leveraging videos and WhatsApp messages. The results were remarkable: reaching millions through print ads and obtaining thousands of responses via QR code scans.
Watch the video to understand how we helped the brand achieve its marketing goals.