10 things to do for your brand during Corona virus lockdown
As brands scramble to figure out the long-term effect the corona virus pandemic will have on business, it is easy to neglect what you are doing right now. While some brands have responded beautifully, and others have a robust strategy that has worked for them, many brands are just not able to make the shift to a communication strategy that is completely digital and driven by social media.
If you thought everything is business as usual on social media, just consider that social media activity increased by 50 TIMES between January 2020 and March 2020. It is unprecedented.
So here are 10 things you can do right now for your brand on social media.
1. Be human
Isolation and uncertainty can be a dangerous combination. So empower your team to reach out to people and help stay connected.
2. Lend a hand
Your brand solves a problem. Your audience need not have that problem right now, but you can still help them. Lend a hand and help.
3. Nudge behaviour
Everybody struggles when you can’t do what you have been doing for the last 10 years. Use social media to nudge them to try something else.
4. Fight fake news
You have an audience and their attention. Share correct information and fight fake news
5. Form a community
Bring the various people who are part of your brand together. Make sure they feel they belong.
6. Listen and understand
This is an excellent opportunity to listen and understand how your stakeholders think and feel. You will then be able to serve them better.
7. Articulate a mission
It is easy to feel helpless. But social media offers unique opportunities to empower people to not just survive but thrive.
People now have the opportunity to slow down and focus. Give them something they can notjut watch and forget but explore and think about.
In the rush of daily work, people neglect their hobbies and interests. Use social media to encourage people to go back to what they love. Who knows, one of them might come up with something your business can leverage! (see point 6)
As the world changes, it is important for all of us to learn new skills and adapt. Leverage social media to help people learn the skills – especially when the have the time.
If you would like to explore how we at White & Grey Media can help, write to us at firstname.lastname@example.org