WIPRO

  • ServiceWeb Development
  • SectorSustainability
  • Websitewiprofoundation.org
  • Wipro Foundation website
  • Unifying the numerous initatives
  • Simplifying the user's journey
  • Wipro earthian archive site
  • 100 top school projects digitized
  • Students creativity showcases
The brief

The initiatives were spread out, but the challenge was to showcase these initiatives under one umbrella, in a single portal.

The insight

With the existing website, the end user could not understand that each of these sustainability initiatives was under a single umbrella without a common thread or messaging to unify all of them. The initiatives had to be classified into distinct domains so that the user's journey through the website could be simplified.

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20+ separate initiative sites integrated

100+ pages analyzed, simplified and organized

50+ new pages/sections designed

20+ infographics visualized

1 single site created

The solution

We created an umbrella portal to house all of these initiatives together. The initiatives were categorized into 4 broad categories (education, community, environment, sustainability), each following a unique color palette. We organized and edited content, reducing the number of pages and simplifying navigation. We designed a complete UI/UX which was user friendly and responsive.

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The brief

showcase the hundreds of students' submissions received each year to highlight the impact of the initiative

The insight

The participants shared physical copies of their submissions that were in stored with wipro as hard copies. this made it difficult for the schools and colleges to display their submissions anywhere else.

The solution

We suggested the creation of an archive website which could be accessed from anywhere, were all the submissions over the years would be digitized and presented in engaging media formats such as flipbooks, videos, and pdfs. a map of india with locations of all the participating schools would serve as the primary search tool. the search could be narrowed based on three other parameters..

Campaign Architecture
    • 100 PROJECTS DIGITIZED.
    • 50 PDFS, 30 FLIPBOOKS, 20 SHORT
    • VIDEOS WITH UNIQUE SEARCH.
    • PARAMETERS ACROSS INDIA.
    4 SEARCH PARAMETERS
    • NAME OF SCHOOL
    • LOCATION (MAP).
    • YEAR (2016 ONWARDS)
    • TOPIC OF PROJECT (WATER/BIODIVERSITY)
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