Research on Global Markets is a brand under Netscribes which is used to promote and sell market research. White & Grey Media was tasked with creating content for the brand’s Twitter, Facebook and Blog pages with the aim of gaining better brand recall.
We initiated a process of capturing the key information from various reports for Facebook posts using infographics. This teased the information and insights that is available with each report.
Short emailers with key insights and special offers were crested to target specific audiences This example shows a special offer of a Q&A session with an expert when someone downloads a sample report.
We also undertook the task of ideating and writing blog posts on relevant topics. These were related to current events and news stories that had a bearing on various industries.
Along with the interesting insights and in-depth data that was visualized for Facebook posts, we also made the brand more relatable with specific posts that commemorated special occasions.