- Geography-based targeting
- Drive walk-ins to top-selling stores
- Customised discount coupons
- Acer & Asus brand promotion
- Gaming laptop launch promotion
- Genuine Windows campaign
Microsoft Windows has always been a prime candidate for piracy. But could a digital campaign using the power of targeted ads buck the trend? It was time to find out!
Buying a standalone Windows license is more expensive than buying pre-loaded on a new laptop. The decision to buy a laptop without an OS is made primarily based on price.
Run a hyper-local campaign with Asus, which gives them an opportunity to showcase their top-end laptops.
The campaign worked as follows: