ALCON

  • ServiceAdvertising
  • SectorHealthcare
  • Websitewww.alcon.com
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TASK
The brief

Educate the people about modern cataract surgery.

The insight
  • There are many myths surrounding cataract that need to be busted .
  • People want information at their fingertips, even before meeting the eye doctor.
  • Patients want the best treatment when it comes to their eyes.
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TASK
The solution

Launch and sustain an awareness campaigns across platforms that works in 2 steps:

  • Step 1: Share the main message, which is cataract and astigmatism can both be treated with a single procedure
  • Step 2: Engage the audience through videos and WhatsApp messages.
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TASK
The brief

Introduce Contoura Vision LASIK as the customized vision correction treatment.

The insight
  • LASIK is an option for both men and women in the 18-35 age-group.
  • They want to live life on their own terms.
  • They want to be perceived as independent and unique.
The solution

Create powerful ads and branding material that can be used across platforms.

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